Personalized IAP Offers & Dynamic Pricing with AppNava.

Company

SNG Studios was founded in 2010 with a passion for delivering the ultimate gaming experience. We are focused on mobile gaming platforms and have the inspiration to produce global titles. Our multidisciplinary team of talented members is ambitious to turn this inspiration into action. We are all here to make the greatest impact on the company.

Challenge

Gin Rummy Offline, a two-player card game, faced difficulties in optimizing its monetization strategy. With two primary revenue streams—rewarded videos and in-app purchases (IAPs)—the challenge was to balance these methods to maximize player engagement and revenue. Additionally, understanding player behavior and tailoring content to drive more in-app purchases while maintaining a seamless user experience was essential for growth.

Solution

With the IAP segmentation of AppNava, they started to show different IAP offers to different segments - related to IAP Propensity. AppNava predicted the IAP propensity of each player after they completed their first hand. By knowing which player to proceed with IAP, they have offered different prices for bundles.

For players who are more aggressive in progressing with item and gem sales, they increased the price of packages by 50%. Meanwhile, for those who are skeptical and only inclined to watch videos, they propose different IAP offers with intense discounts.