Increase your In-Game Metrics by targeting the right user with right marketing campaign at the right time to increase LTV, Retention and ARPU.
Trusted by leading game studios and publishers
What Our Customers Say
Churn Decreased by 30%
As our affordable yet effective behavioral data analysis partner, Appnava delivered a comprehensive and actionable solution for us. They analyzed and modeled all our game event data and presented paths for churn reduction and LTV maximization. With their help, we've managed to decrease churn by more than 30% in a month. Right now, we're working together on predictive churn prevention solutions, which will give us a clear idea of the churn potential of our players after their first session.
Volkan Taban, GAMESTER
Nava enabled us to create an actionable user segment. So we could customize our gameplay for each user segment. With the churn prediction feature, we improved our game's onboarding experience and retention. The pricing is fair, and AppNava has a very supportive engineering team.
Burak Aydın, APPS
Improve the game
We started working with Appnava because we were losing a group of players in a very short time, and we didn't understand why. Appnava offered the opportunity to tag and know each of our users one by one. With AppNava, we started to learn at what level the new players will leave the game. That is an incredible power to improve the game. The knowledge and experience of the Appnava team in this field have been a new beginning for our product development processes.
Metin Demirkol, NARCADE
What We Offer
Retention is your initial focus once the app or game has been launched. You have to keep it as high as possible. With Nava, detect and engage high-value installers early in the funnel and retain future churners. Keep them in your game, track and optimize by data-driven AI methods.
Maximize the return on player acquisition. With Nava, create dynamic player segments and engage differently with high-value installers and low-value installers. Convert low-value to high-value with AI-driven personalized monetization, Power up your game, and increase revenue.
Increase UA Performance
Data-driven solutions for the challenge of iOS15 and SKAdNetwork. AppNava AI model measures the LTV of each installer and updates LTV as the conversion value. Set a new URL with AppNava and maximize your marketing performance with predicted LTV.
Mobilizer Yazılım ve Teknoloji Inc. is a private Incorporation, having its principal place of business at Üniversiteler mahallesi İhsan doğramacı bul.29/A Gümüş Bloklar A Blok, Kuluçkalar, Kat: Zemin, Daire: O-8 Çankaya/Ankara (“AppNava”, “we”, “us” or “our”) provides an analytics, data analysis, prediction and optimization SaaS (software-as-a-service), which enables the tracking, analysis and prediction of users’ activities on mobile applications (respectively the “Apps” and the “SaaS”). The SaaS is available to App developers and/or publishers (“Developer” or "Customer") through implementation of the AppNava API from AppNava’ website, at: https://appnava.com/ (the “Site”) following Developer’s acceptance of these AppNAva Terms and Conditions (the “Terms”) which hereby govern all access and use of the Site and of the AppNava API (the “Service”). Developer, Customers and any person accessing or visiting the Site is hereby referred to hereunder as “you” or “your”. By accessing, connecting or using any part of the Service, you represent and warrant that you have read and understood the following Terms and you agree to be bound by them and to comply with all applicable laws and regulations regarding your use of the Service, and you acknowledge that these Terms constitute a binding and enforceable legal contract between you and AppNava. Please read these terms before using the services. If you do not agree to these terms, please do not sign in to, connect to, access or use the service in any manner whatsoever. Please note that the services are continuously undergoing development and testing of certain of its features and functionality and you may therefore experience occasional issues while using the services.
Products or Services
In terms of our Services, Our SaaS gets information regarding the activities (including spending) of users’ of your mobile application/game (the “End Users” and “End User Data”, accordingly). We will process and analyze the End User Data using our proprietary Machine Learning Algorithms to predict future behavior of users, improve game experience, increase monetization and tract result of predictions of End Users, manually or automatically in order to induce further actions by End Users. Our SaaS will generate analytic reports including graphs and statistics of the End User Data collected (the “Report”).
In order to receive access to the SaaS, you must register to the Services and open an account (the “Account”). The Account will provide you with online access to all Reports, model development results, prediction application and related services, including the provision of manual optimization tools and data relating to real- time prediction and other End User activities. You may open an Account by completing the registration form located at https://appnava.com/ and providing a unique username and password. You must provide accurate and complete information when opening an Account and keep your Account information accurate and up-to- date. You will remain fully and solely responsible for maintaining confidentiality, and security of your Account, including Login Credentials and the Account activities. Any action, instruction or activity occurring through any such Login Credentials shall be deemed to be provided and/or taken by Developer, and the Developer shall be solely responsible for all activities occurring under such Login Credentials. You agree not to disclose your Login Credentials to any third party. If you forget your password, you can request to have a new password sent to your registered email address.You agree to immediately notify us of any unauthorized use or access of your Account and/or Login Credentials. We will not be liable for any losses or damages arising from any unauthorized use of your Account or Login Credentials, or other breach of security or any related damage or use, and you agrees to indemnify and hold AppNava harmless from any improper or illegal use of your Account or Login Credentials, and any resulting damage or loss, including by someone to whom you have given permission to use your Account and/or Login Credentials.
Third Party Services
We may offer you the AppNava Service under various payment terms and payment methods, as listed and available on the Site. In consideration for the SaaS, you shall pay us the amounts set forth on the public Site. We may choose to make the AppNava Services available for no consideration for limited time or limited services. All Fees shall be non-cancellable and the sums paid non-refundable, unless otherwise agreed by AppNava and the Developer in writing. The Fees may be payable one-time in advance or by recurring monthly or other periodic payments, according to the applicable terms set forth in the Site. You may pay the Fees by electing one of the online payment methods displayed on the Site, such as Iyzico, PayPal, Apple App store, Google Play, Credit card, Bank transfer (“Online Payment Services”), which enable you to send and receive payment securely online using a credit card or bank account. You acknowledge and agree that, by using an Online Payment Service to make a payment: (i) we, or an Online Payment Service provider, may charge you via your designated method of payment for recurring charges, if and as applicable, for the purchase or subscription, and any other amounts (including any taxes and late fees, as applicable) that may accrue in connection with such purchase (as further specified below); and (ii) you will provide valid, accurate and up-to- date information regarding your payment method. AppNava is not affiliated with any of the Online Payment Services providers and has no control over, and assumes no responsibility for, the content, privacy policies or practices of the Online Payment Services. You will use the Online Payment Services at your own discretion and in compliance with the terms and policies of the respective Online Payment Service. You hereby agree to indemnify, and hold us harmless, from any liability, losses, damages, demands and claims that may arise or accrue against us as a result of your use of the Online Payment Service. You further agree to reimburse us for any costs and expenses incurred by us if we are required to commence any recovery action or proceedings against an Online Payment Service provider or if we are required to take any action as a result of you not having adequate funds in your account with your designated payment method. Any payment not made timely, in accordance with the payment terms displayed on the Site, shall accrue interest at a rate of two and a half percent (2.5%) per month, or the highest rate allowed by applicable law, whichever is lower. Without derogating from other remedies available to AppNava, AppNava shall be entitled to suspend and disconnect access to the SaaS in case of late payment of Fees which was not corrected within 10 days of AppNava notice thereof. All Fees are stated in US Dollars and payable in Turkish Liras, and are exclusive of VAT. You will bear and be responsible to pay all taxes related to or arising from your use and the provision of the Services, except for those taxes that AppNava is required to pay and which are based on AppNava income. In case you are required under tax law applicable to you to withhold any amounts from the Fees, such withholding shall not affect the payment due to AppNava, and you shall gross up the payment of fees hereunder in such manner that AppNava shall receive the Fees.
Collected Information Policy
Opt-Out and Update Policy
Collection Information Policy
You can visit the Site to read information about our company, products, and services without telling us who you are and without revealing any personal information. To improve the usefulness of our site, AppNava measures and analyzes non-identifying, usage, and volume statistical information from Site visitors in order to administer our Site, and to constantly improve the quality of our service and site performance. Information gathered may include, but is not limited to, the following: the activity of the Site visitor's browser when the visitor is viewing the Site; the site path of visitors; and the time visitors come to the Site. AppNava reserves the right to publish anonymous, aggregate summary information regarding its Site visitors for promotional purposes and as a representative audience for advertisers. Please note that this is not personal information, only general summaries of our visitors' usage of the Site.
Purpose of Information Use and Disclosure
AppNava uses the information that we collect on the Site to contact you to further discuss your interest in our company, our services, and to send information regarding our company, such as marketing promotions and events. This information may also be used to improve the services we provide you. The information is collected and stored in a manner that is appropriate for the nature of the data that we collect, and the need to fulfill your request. This information is not provided to third parties for their own use, unless specifically authorized by you. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law, or in order to comply with a current judicial proceeding, a court order, or legal process served on the Site. As mentioned above, we have no direct relationship with the individual End-Users, therefore, it is the Customers’ responsibility to ensure that all personal information of End User received or accessed by AppNava pursuant to Customers’ access to the SaaS is being provided to AppNava on the above legal basis for processing which in any event shall include the basis of consent pursuant to which Customer shall obtain express consents and permissions from its End-Users of its App, for the collection and processing of their personal information as set forth hereunder. We may use personal information that we collect about End Users solely for the purposes
To send Customers and visitors, updates, notices, notifications, announcements, and additional information related to the Services
To store and process End-User Data for the preparation and delivery of our Services, including compiled analytics Reports and Prediction to our Customers
To provide Customers with analysis and statistical predictions regarding End Users’ application habits and preferences
To create segmentation and cluster between users' sessions within the Services
To be able to manage our Customers account and provide our Customers with customer support and technical assistance
To provide our Customers with the SaaS
To display or send to Customers and Visitors marketing and advertising material and general and personalized content and advertisement via the Services, email, postal mail, telephone, mobile applications and/or when you visit other sites, and to track and analyze the effectiveness and relevance of such material
To create cumulative statistical data and other cumulative information and/or other conclusive information that is non-personal, in which we might make use, in order to operate and improve our Services
To verify your eligibility and deliver prizes in connection with promotions and referral programs we may hold from time to time
Personal information regarding the Customers, End-Users and Visitors will be maintained, processed and stored by us and our authorized affiliates and service providers in Turkey, European Union and as necessary, in other territories in secure cloud storage, provided by our third party service provider. You hereby accept the transfer and storage of information as described above.
We may retain your personal information for as long as legitimately and to the extent required, for the achievement of the purposes listed under Section 4, including without limitation, as reasonably necessary to comply with our legal obligations and/or protect our legitimate interests. We then either delete such personal information from our systems or anonymize it without further notice to you.
Third Party Policy
Opt-Out and Update Policy
By providing us with your email address or any other contact information Customers and Visitors hereby agree that AppNava may use your contact details for the purpose of informing you of our events, products and services offered by us and to send you newsletters or marketing materials. AppNava offers its Site visitors a means for controlling the use of session information. If, at any time after registering for information, you change your mind about receiving receipt of information from us, or about the use of information volunteered by you, if you no longer wish to receive emails from us, you may withdraw your consent by sending a written notice to AppNava by email to the following address: firstname.lastname@example.org or by opting out by clicking “unsubscribe”. Please note that we may notify you (through any of the means available to us) of changes or updates to our Services, payment issues, service maintenance, etc., and you will not be able to opt-out of receiving such service messages.