Unlocking the Power of Data: AppNava's Journey in Revolutionizing Mobile Apps and Games
Between July 7 and September 5, 2025, I joined AppNava in Ankara as a Data Science Intern. AppNava is a fast-growing AI company providing prediction and optimization tools for mobile games, focusing on player-level metrics like Lifetime Value (LTV), churn, and Return on Ad Spend (ROAS).
Churn is one of the most crucial metrics for any game or app developer. Churn is a silent killer for games: while user acquisition efforts often focus on growing the user base, churn can quickly counteract any gains if not managed properly.
In this article, we’ll focus on an innovative solution that enables UA managers to have higher ROAS results and less volatile campaigns on major networks like Meta, TikTok and Google.
Managing and migrating large-scale datasets is no small feat. Recently, we faced the challenge of working with 8 billion rows(10 terabytes) of data stored in Azure Data Lake Gen2, spread across 60,000 CSV files.
Between July 7 and September 5, 2025, I joined AppNava in Ankara as a Data Science Intern. AppNava is a fast-growing AI company providing prediction and optimization tools for mobile games, focusing on player-level metrics like Lifetime Value (LTV), churn, and Return on Ad Spend (ROAS).
Churn is one of the most crucial metrics for any game or app developer. Churn is a silent killer for games: while user acquisition efforts often focus on growing the user base, churn can quickly counteract any gains if not managed properly.
In this article, we’ll focus on an innovative solution that enables UA managers to have higher ROAS results and less volatile campaigns on major networks like Meta, TikTok and Google.
Managing and migrating large-scale datasets is no small feat. Recently, we faced the challenge of working with 8 billion rows(10 terabytes) of data stored in Azure Data Lake Gen2, spread across 60,000 CSV files.
If you’ve found success with a hyper-casual game, it might be time to level up. While there's growing chatter about the decline of hyper-casual games, transitioning to a hybrid-casual model could be the key to keeping your game relevant and profitable.
Mobile gaming industry has evolved into a multi-billion-dollar market, attracting millions of players worldwide. As the landscape becomes increasingly competitive, game developers and publishers are seeking innovative ways to maximize revenue while keeping players engaged.
Mobile game user acquisition and monetization have faced notable challenges. New privacy regulations and a crowded market have heavily impacted the workload of UA and Product managers. Struggles with skyrocketing UA costs due to fierce competition........
Appnava's participation in the devcom Developer Conference 2023 was a standout moment, reflecting our dedication to pushing the boundaries of data science in the gaming industry. Held in Cologne from August 20 to 22, devcom 2023 brought together leading developers, innovators, and thought leaders to discuss and shape the future of gaming.
In the dynamic world of gaming, where player engagement is the lifeblood of the industry, harnessing the potential of algorithmic pricing and tailored offers can be a game-changer..
Propensity to Purchases (IAP Propensity) with AppNava measures the likelihood of players to do purchases. Understanding a player’s inclination to make IAPs is critical for optimizing revenue and enhancing the player experience in the gaming industry.
1. What is user acquisition? User acquisition is the process of acquiring new users to all mobile-based platforms such as games, applications, and websites, using various marketing channels and different techniques.
It’s been over a year since Apple introduced new privacy-friendly changes to ensure accurate attribution and measurement.
Due to the nature of the mobile game industry, it isn't easy to find users organically.
2022 has been a year in which the effects of the pandemic are gradually decreasing, but the mobile gaming industry continues to shine.
This report is prepared by the AppNava Team, which consists of awesome tech and mobile data experts who intend to revolutionize the mobile and digital world.
The Most Important Classification Metrics in AppNava — 1. How to evaluate the performance of a machine learning model? Let us consider a task to classify whether a player is a purchaser or not.
The soft launch means publishing your game or app only to a certain group before releasing it. In this way, you can test your game, make the necessary corrections, and be sure to put it in the perfect form.
Assume you’re beginning a mobile game company and have a fantastic idea for your first game. To start developing the game, you must first acquire funds and schedule meetings with potential investors.
SKAdNetwork is a privacy-friendly change that Apple introduced with iOS 14. In general, it is an API that protects user-level and device-level private information.
Mobile games have become an important part of the gaming industry in the last few years. The developing technology and the increasing use of smartphones greatly impacted this.
Lifetime Value is an appraisal of the monetary value generated through the user’s engagement within the game environment, such as in-app purchases and in-app ads.
Machine learning sounds appealing and charming. It has a key role in what makes the data scientist the sexiest job of the 21st century.
Being “Data-Oriented” means examining and organizing the data with the goal of better serving users and customers. By using data to drive actions, companies can specialize and/or personalize their messaging to their customers for a more customer/user-oriented approach.