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Your Game, Your Data, Time to Play!

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A POST-IDFA GUIDE TO USER ACQUISITION FOR MOBILE GAME

What is user acquisition? User acquisition is the process of acquiring new users to all mobile-based platforms such as game…

2022-08-09

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The Rise of Data Analytics Problems in the Game Industry and Solutions with Machine Learning

2022 has been a year in which the effects of the pandemic are gradually decreasing, but the mobile gaming industry continue…

2022-07-25

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Relation of SKAdNetwork, Conversion Value and Life Time Value

1. What is SKAdNetwork? It’s been over a year since Apple introduced new privacy-friendly changes to ensure accurate attrib…

2022-04-01

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2021 GLOBAL and MOBILE GAME INDUSTRY REPORT WITH APPNAVA

Table of Contents 1. INTRODUCTION 2. EXECUTIVE SUMMARY 3. GLOBAL and MOBILE GAME MARKET TRENDS and NEWS 3.1 Surprising news…

2022-02-28

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What is Accuracy, Precision, Recall and F1 Score?

The Most Important Classification Metrics in AppNava How to evaluate the performance of a machine learning model? Let us co…

2022-02-17

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Success Indicator in Mobile Games: Retention Metrics

The soft launch means publishing your game or app only to a certain group before releasing it. In this way, you can test yo…

2022-01-14

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6 Things to Keep in Mind for Gaming Startup Founder

Assume you’re beginning a mobile game company and have a fantastic idea for your first game. To start developing the game, …

2021-12-03

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SKAdNetwork: Does it evolve everything or is it just a simple change?

SKAdNetwork: Does it evolve everything or is it just a simple change? AppNava is here to make it easier. SKAdNetwork is a…

2021-08-26

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Mobile Game Genre on the Rise : AAA Mobile Games

Mobile Game Genre on the Rise : AAA Mobile Games In the last few years, mobile games have become an important part of the g…

2021-08-26

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What is LTV?

Lifetime Value is an appraisal of the monetary value generated through the user’s engagement within the game environment su…

2021-08-26

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