User acquisition and monetization is the most important part of the mobile game industry. After they acquire the player, they are targeting to obtain maximum profit from them. The marketing team spend dollars to acquire them, now it is time to earn money and make a profit. For F2P games there are two ways to survive; rewarded videos and in-app purchases. In this case, they had challenged to increase the IAP ratio, their IAP rate was 1%
They trained & implemented real time IAP prediction model of AppNava, then they started to show different IAP content to different segments - related to IAP Propensity. By knowing which player to proceed with IAP, they have offered different prices for packages & bundles. AppNava predicted the IAP propensity of each player after they complete their first hand. The game product team has offered different prices for packages. For players who are more aggressive in advancing item and gem sales, they multiplied the pricing of packages by 1.2. Meanwhile, for those who are calmer and only inclined to watch videos, they propose different in-app purchases approach with intense discounts.
Thanks to the power of this knowledge, our client start to identify their players when they finish their first game. So, they started to offer special content to them, knowing which player to proceed with IAP. In this way, they increased their monthly profitability rates by 22%
