Company
APPS is a game company that develops and publishes mobile games played by tens of millions of players every month.
Challenge
Everyone is different in many ways; tastes, lifestyles, expectations… Why is the game content they play is not different? Why will the game's difficulty level or progression be the same for everyone? Starting with the motto "Why do we offer everyone the same game", we have developed different game content and difficulty levels for each player. When two players start the game at the same time they can move forward with completely different content.
Solution
For that purpose, we developed a Chapter Finishing Model to understand the behavior of users for one of our customers. More technically, by comparing the success rates of the sections, we have identified the sections where users have difficulty in playing. That is, users were unable to play, so we were able to identify the times when they left the game (stop playing). Similarly, we were able to determine which sections were more enjoyable or which had higher income potential. In this way, faulty and software problematic sections were also detected and fixed.
Results
After that, the segment of new users is determined by using predictive modeling. So, the contents and difficulty level of each chapter were adjusted to keep them longer. Thanks to these arrangements, they start to offer more enjoyable and individual sections to appeal to each user. Thus, the number of users who stop playing due to the difficulty of the episode decreased by 60%.
60 %
Churn Decrease
Improve the Game
