Company
Zula is an MMOFPS video game developed by MadByte Games and distributed by Lokum Games. The game is the first Turkish-made MMOFPS game.
Challenge 1
The goal of the collaboration was to increase the retention of players. To do so, we needed to figure out which instruments inspire players to spend a longer time in the game. They hypothesized that a free in-game gift would motivate players to play longer.
Solution
AppNava's 7-Day Churn Prediction model was applied to distinguish players depending on their retention day. After the players finished the first match, AppNava predicted who will quit the game earlier. “About the churn player” were awarded with an extra silver & gold box.
13 %
7-Day Retention Increase
$
Monthly Revenue Increase
