Success Story

How Zula's LTV Jumped 2x with AppNava.

Company

Zula is an MMOFPS video game developed by MadByte Games and distributed by Lokum Games. The game is the first Turkish-made MMOFPS game.

Challenge 1

Zula notices that new players churn in the first 7 days and asks AppNava for help to increase retention.

Solution

All historical game and user data have been ingested for all newcomers. With Real-time Al Segmentation, distinguish between players who will stay in the game less than 7-days and those who will stay longer than 7-days.

13 %

7-Day Retention Increase

$

Monthly Revenue Increase

55 %

LTV Increase

Challenge 2

At the end of the test, Zula asked, "What happens if we give gifts to everyone? Will the churn rate decrease?" The answer is simple; Yes. But that doesn't seem very wise. Why are you asking? Let's take a look together:

Solution

We divided the New User audience into two; Only those who will churn in the X group were given gifts. In the Y group, everyone was given a gift. As a result, we predicted an increase in the LTV of group X, which is given only to those who will churn.

Results

AppNava's AI-based retention model learning period ranges from April 1 to April 30, 2021. In total, 1,432,326 Players have been analyzed. LTV and Retention Rate increased at the end of the test.

32 %

7-Day Retention Increase

Scale your game with AppNava.