Company
Kyoso Interactive is working on a growing collection of mobile game titles across a variety of social casino, midcore RPG, and casual social genres.
Challenge
No personalization in content for different users and Churn reasons are unclear.
Solution
Predict each new user’s LTV real time
Segment users into as many groups as needed according to in game behavior
Maximizing game revenue through adaptive ads & offers
Results
To solve the challenge of unclear churn reasons and lack of personalized content, we implemented a real-time LTV prediction model, segmenting users based on their in-game behavior. This allowed us to tailor ads and offers dynamically for each group, maximizing engagement and revenue. As a result, we achieved 82% model accuracy and a 20% LTV uplift, while maintaining Day 3 retention.
82 %
Model Accuracy
20 %
LTV uplift
