Company
Blay Games is a young, dynamic, and fun-focused team that loves creating games that reflect the interesting and funny ideas that cross their minds. Whether it's something weird or simply amusing, their aim is to bring a little bit of fun to your day with every game they make.
Challenge
We know that you all dream of building the next iconic game that will be remembered by future generations. And of course, building the models that help to predict the monetization of your game players. For hyper-casual games, your monetization mostly depends on the revenue which is coming from the rewarded video. We are here to take advantage of the benefits data can bring.
Solution
We define two types of user segments. One of them is labeled as “Valuable” who logs in to the game frequently and watches an average of 6 rewarded videos in each session. And of course, we have “Not Valuable” who also logs in to the game frequently and watch average 2 rewarded videos in each session.
Results
As a result of this arrangement, the average number of watched rewarded videos increased from 2 to 4. And of course, the total profit from this group increased by 32%.
Player Segmentation
Higher Ad Revenue
